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About the Founder

Angela Piner, based in New York City

Founded AVP in January 2017

A former Executive at Estee Lauder Companies. 

Strategically launching hundreds of custom packages and formulations at manufacturing locations all over the globe.


Angela started AVP Creative to work with indie brands, offering expertise and insight as they enter the fast paced high risk business of beauty. 

AVP Creative has worked with the founders of Westman Atelier, Gucci Westman’s eponymous luxury line of consciously crafted beauty, to create the brand aesthetic through package design and development for the custom line. 

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